Topic | Direct Mail

FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

Today we meet David Brill, vice president of list brokerage and management at Listdata. Brill entered the list business 21 years ago straight out of the University at Buffalo, NY.

The Smithsonian Institution's National Postal Museum includes Claritas' PRIZM NE lifestyle list segmentation system in its new exhibit, "What's New in the Mail for You.

The latest toy catalog from Polkadots offers

The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.

Victorian Trading Co.

This week, Meet the Broker features Patricia Coe, a senior account executive in the list brokerage division at Kroll Direct Marketing.

Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box…

Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.

Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.