My pointed observation from reviewing hundreds of self-penned sales letters from small business owners is this: A majority of these otherwise by and large hard-working and conscientious people don't put nearly enough time and effort into the job.
This week
The Canadian government is ordering Canada Post to protect rural mail delivery and maintain a fund that subsidizes postage for Canadian magazines, according to wire service reports.
Today we meet Steven Keats, vice president at Macromark Inc., a broker who's immersed the business opportunity, health and seminars markets.
Julianna Rae is All About You "There's never been a better time to be you," according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and ...
After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.
Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.
Web-based jeweler Ice
IF THERE'S ONE CONSISTENT aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it's a wonder more catalogers don't dedicate far more money to stellar communications.
