Topic | Direct Mail

Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.

There will be no regular mail delivery or retail service at U.S. Post Offices on Tuesday, Jan. 2.

Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David's marketing mix.

Sure, many people maintain that the older you get, the better you get. But that doesn't mean a makeover wouldn't hurt. Godiva Chocolatier did just that

Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike

Today we meet Jennifer L. Rickard, executive vice president at Rickard List Marketing. Rickard worked in the financial services industry before joining the family owned business 18 years ago.

Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.

About seven years ago, the Lazy E-L ranch in Roscoe, MT decided it wanted to try marketing directly to red meat lovers. It formed the Montana Legend Co., which markets angus beef online and through catalogs.