Topic | Direct Mail

U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.

The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features "the best in spy gear, games and gadgets." The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children's experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male's latest…

Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.

Twilite Moon

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. "Over the years I've worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs," said Madyda.

Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki's home training course in Western Magick.

The U.S. Postal Service is disputing President Bush's contention that postal reform legislation enacted last month gives him the right to open people's mail without a warrant.