Topic | Direct Mail

Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

Reader's Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and

In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you're in for a regular ignoramus-o-rama.

One thing we've never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches

Marketer Harriet Carter has launched Fresh Finds, a spin-off of its flagship catalog. The new 56-page book is subtitled "Affordable Kitchen & Home Solutions" Bimmer, "The Magazine about BMW," has mailed a 6" x 9" subscription trial package to (assumedly) BMW enthusiasts. The mailer features a soft offer of $19.99 for eight issues (one free).…

Today we meet Tom Chillot, senior vice president at TMA List Brokerage and Management. Chillot holds an MBA from Pennsylvania State University and has been in the list business for seven years.