Topic | Direct Mail

East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.

A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.

Industry groups were thankful the Postal Rate Commission scaled back some of the U.S. Postal Service's rate requests but were worried that others could drive could seriously drive up costs.

The Great American Hanger Co.'s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked "May we hang that up for you?" while within its pages it references the "No more wire hangers!" line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10…

The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.

Today we meet Ed Bello, an ailment list specialist with Lighthouse List Co., Pompano Beach, FL. Bello provides list brokerage services for firms in the healthcare industry, such as Med-Care Pharmacy.

Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don't sell books.

The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a "Teardown Target"

Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.