Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.
Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.
The spirit of the auld sod arrives in buttercream with the St. Patrick's Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick's Day hat, they'll go down a treat, with or without green beer.
The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.
Postal Optimizer: Uses "intelligent mail" technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities -- Direct Group, Pennington, NJ
Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium
The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses "disappointment" at portions of the recommendations.
Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.
The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.
