Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek's 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.
Women's shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry's
They're here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they're reasonable, unless you happen to be a catalog
Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do's and don'ts: Test, test, test. Just because a catalog list works
Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,
Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.
When considering a new delivery vehicle for an insert marketing campaign, don't think one size fits all. Customizing the piece to suit a particular format
www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service's latest rate changes -- Pitney Bowes, Stamford, CT.
Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.
