Topic | Direct Mail

Today we meet Chris Mayka, director of list brokerage at Atlantic List Co. He switches back and forth every two weeks from working at home in Vermont to working at corporate headquarters in Arlington, VA.

The Postal Regulatory Commission's decision to change two of its original rate increase recommendations has drawn angry reactions from mailer groups some of whom fear the USPS may be gearing up to file another rate case under the former system which it can do until the middle of 2008.

Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly

There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the

Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they're willing to pay to get them that way.

Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a

Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today's market.

An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing

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