Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.
The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding "Recycle Please" logos to their catalogs and direct mail pieces.
In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week suggesting that the Coalition of Catalog Mailers (CCM), which the AMCA supports, undermined the DMA's legislative efforts.
Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.
Oriental Trading Co.
Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.
JR Cigar
Today we meet Guy Morra, who joined MeritDirect earlier this month as a vice president of list brokerage. Morra brought along brokerage client relationships with Advanta Corp., Globe Life and Accident Insurance Co., J. Walter Thompson Co. and HSBC.
The Disabled Veterans' Life Memorial Foundation reported it has secured $7.5 million in pledges in the first quarter to cover pre-construction and construction costs for new memorial in Washington, DC.
Zingerman
