Topic | Direct Mail

Ever wonder who invented direct mail? Remington Typewriter Co. claimed that it was the originator of the advertising circular letter, and that this happened

Sure, a construction contractor could test-drive a new tractor at its job site. But doesn't using the machine to build your own dirt track and then race dune buggies on it sound like a lot more fun? Caterpillar thought so, and its customers agreed, judging by the 18% response to a mailing promoting a sweepstakes…

For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million

With last month's postage rate hikes, mailers must deal with a brand-new system where shape matters more than weight. Direct recently sat down with Arnie Cohen, senior manager at Carlsbad, CA direct mail services firm Modern Postcard, to get some survival tips.

The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,

Today we meet Dan Bohlken, vice president of business-to-business list brokerage for Direct Media Inc. in Kansas City, KS. He's been with the company for six years, and was previously a customer of the firm, when he worked for Fred Pryor Seminars and other direct marketers.

(MULTICHANNEL MERCHANT) The Postal Regulatory Commission (PRC) agreed on Friday that catalog mailers deserve a break -- but only a small, temporary one.

Designer/decorator Tracy Porter has mailed out a home décor catalog featuring items designed by her and her husband. The Ronald McDonald House of New York’s latest mail package is a 12” x 9” effort which includes gift wrap and matching tags and address labels. And Corvette enthusiasts magazine Vette has sent out a simple, single-page…

Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum.

For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.