Topic | Content Marketing

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

Facebook's Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here's what to make of that chance.

Red Square's cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

Mitt Romney's web site drew the highest proportion of Hispanic visitors in January, and Gingirch's online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.

An online game as motivation to head out to the gym? Sure. Conde Nast

Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."

Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

Does it make sense for your brand to run a sweepstakes on Facebook? Here's some sound advice.