Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.
Brands use social media to measure event activation and amplify the message.
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.
Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.
A series of videos from Denny's which feature comedian Dave Koechner fail to do much... including entertain or sell food.
Dog fights near your beer. Bugs in your 'cino. Some times a marketer has to ask if another professional wouldn't be easier. Say, smokejumper?
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That