Social Media Helps TradeStation Prospect for Investors
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
Thenation's populace is getting progressively older, with new healthcare needs; and you're facing new competition
Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
White Castle is energizing its fervent fan base with a summer of contests challenging "Craver Nation" to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.