Topic | Content Marketing

Brands that want to find success in social and mobile shouldn't be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.

In brand advertising, going for the gut yields the gold, according to BrainJuicer's Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results -- both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

Cost Plus World Market runs "Pin It To Win It Contest" that sends players in search of its wide variety of products.

Your website is up and running in two languages, and you're seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is…

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

In what it claims is the first geo-targeted Twitter promotion, Clif Bar's MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.