(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty…
(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The…
A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.
To be relevant, brands need to add dimensions of time and context to their customer interactions.
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
