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4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here's why that needs to change.
Webinars have an image problem with B2C marketers—here's why that needs to change.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.
7Up Ten, one of the Dr Pepper Group's latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.