Topic | Content Marketing

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

As the technology to showcase it improves, so does the use of video as an engagement device in email.

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.