Tim White, formerly senior vice president of marketing, has been promoted to executive vice president and CMO of Charming Shoppes, Inc. In this role, he will oversee the Corporate Marketing Group, a newly created division that provides database marketing, customer relationship marketing, production and media buying.
The new group will be based in Bensalem, PA, at the company’s headquarters. White will continue to report to CEO and president Dorrit J. Bern.
The Corporate Marketing Group will service all of Charming Shoppes brands, which include Lane Bryant, Fashion Bug, Catherines Plus Sizes and Outlet.
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