CONGRATULATIONS TO THE 2015 PRO AWARDS FINALISTS…..
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| Best Age-Targeted Campaign |
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Kid Cuisine’s Augmented Reality
AGENCY: Epsilon
CLIENT: ConAgra Foods
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Kids vs. Pros
AGENCY: Catapult
CLIENT: Capri Sun
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The SpongeBob Movie: Sponge Out of Water
AGENCY: Nickelodeon
CLIENT: Paramount
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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| Best B2B Campaign |
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Nationwide Selling Season
AGENCY: Wilde Agency
CLIENT: Nationwide
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The Bosch Xperience
AGENCY: FUSION Marketing
CLIENT: Bosch
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Before It’s Too Late
AGENCY: Cars.com
CLIENT: B2B Brand
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Know Your IBM
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: IBM
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| Best Brand Awareness Campaign |
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Share A CokeTour 2014
AGENCY: Momentum Worldwide
CLIENT: Coca-Cola
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Ghostbusters 30th Anniversary
AGENCY: Sony Pictures Home Ent
CLIENT: Ghostbusters
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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Vodafone New Year’s Eve
AGENCY: Wasserman
CLIENT: Vodafone
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| Best Buzz |
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Arby’s Meat Mountain
AGENCY: Alcone
CLIENT: Arby’s
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On the Set with Vikings at Comic-Con
AGENCY: Civic Entertainment Group
CLIENT: HISTORY
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The Forum Record
AGENCY: Pop2Life
CLIENT: The Madison Square Garden Company
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AGENCY: TPN
CLIENT: 7-Eleven
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| Best Campaign on a Budget (under $250,000) |
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Goya By Numbers
AGENCY: Arnold Worldwide
CLIENT: Santander
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Atari
AGENCY: Erwin Penland
CLIENT: Denny’s.
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Mike’s Millionth Fan
AGENCY: Trisect
CLIENT: Mike’s Hard Lemonade
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Pepsi Throwback Challenge
AGENCY: PGW Experience
CLIENT: Pepsi
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| Best Cause-Based Campaign |
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100 Years Of Good
AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea
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ComEd Icebox Derby
AGENCY: agencyEA
CLIENT: ComEd
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Built Ford Tough Good Works
AGENCY: Team Detroit, Inc.
CLIENT: Built Ford Tough Good Works
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Agentes de Cambio (Agents of Change)
AGENCY: Viacom International Media Networks
CLIENT: Nickelodeon Agentes De Cambio & Kellogg’s Choco Krispis
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| Best Cross-Channel Campaign |
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Cottonelle “Talk it Out 2.0”
AGENCY: Trisect
CLIENT: Kimberly-Clark, Cottonelle
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Storybox Featuring Disney Parks
AGENCY: The Integer Group
CLIENT: Kellogg’s
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The Biggest 7th Inning Stretch
AGENCY: Jack Morton Worldwide
CLIENT: T-Mobile
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Mikehacks
AGENCY: Trisect
CLIENT:Mike’s Hard Lemonade
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Scott Naturals “Toss the Tube”
AGENCY: Trisect
CLIENT: Kimberly-Clark, Scott Naturals Tube-Free Bath Tissue.
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| Best Entertainment Sponsorship or Tie-In |
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Interstellar and Google Promotion
AGENCY: Paramount Pictures
CLIENT: Interstellar
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Get in the Mix with NE-YO: The Intel Experience
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Intel Corporation
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Ones To Watch With Skype
AGENCY: Live Nation Entertainment
CLIENT: Skype
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Central Perk
AGENCY: Source Marketing
CLIENT: Eight O’Clock Coffee.
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| Best Holiday-Themed Campaign |
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VELCRO Brand Holiday Hackshop
AGENCY: Pierce
CLIENT: Velcro Industries
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#StyleTurf by Philips
AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
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Target’s Skeletown Square
AGENCY: Elemento L2
CLIENT: Target
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Merrier Thursdays
AGENCY: Allied Experiential
CLIENT: General Growth Properties, Inc.
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| Best In-Store Retail Campaign |
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Toast to Great Taste
AGENCY: TracyLocke
CLIENT: Pepsi
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Miller High Life Artist Series
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Miller High Life
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McDonald’s Gift-fest
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s Corporation
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Turtle Power at Walmart
AGENCY: Nickelodeon
CLIENT: Teenage Mutant Ninja Turtles
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| Best International Campaign |
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McDonald’s GOL!
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s
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Carga Premiada Incentive Campaign
AGENCY: Marketdata
CLIENT: Volvo
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Vodafone New Year’s Eve Challenge
AGENCY: Wasserman
CLIENT: Vodafone
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Brazil 2014 Fan Zone
AGENCY: Wasserman
CLIENT: Qatar 2022 FIFA World Cup
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| Best Local/Regional Campaign |
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Cricket Field Programs / GA Tactics
AGENCY: PGW Experience
CLIENT: Cricket Wireless
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Shave-A-Bear
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Walgreens – Gillette Flex Ball Razor
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Raising Spirit
AGENCY: Epsilon Ryan
CLIENT: Poland Spring
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We Are Boston
AGENCY: Upshot
CLIENT: New Balance
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| Best Loyalty Marketing Campaign |
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REI Village
AGENCY: LeadDog Marketing Group
CLIENT: REI
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Early Life CRM Program
AGENCY: FCB Chicago
CLIENT: Cox Communications
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Marriott’s 2014 Year in Review
AGENCY: Yesmail
CLIENT: Marriott Rewards
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Know Your IBM
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: IBM
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Barclay’s Epic Fan Experience
AGENCY: HBO
CLIENT: Game of Thrones Season 4
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| Best Mobile Campaign |
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Cover The Bases Sweepstakes
AGENCY: Colangelo
CLIENT: Arm & Hammer
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TBS, Cougar Town/ Target’s Integrated Shoppable Promo
AGENCY: Turner Entertainment Networks
CLIENT: Target
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Kingsford Charcoal Lights Up Grill Sales
AGENCY: TPN
CLIENT: Kingsford Charcoal
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P&G Sochi Source
AGENCY: GMR Marketing
CLIENT: P&G
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| Best Multicultural/Lifestyle Campaign |
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Chivas Regal Band of Brotherhood
AGENCY: Epsilon
CLIENT: Pernod Ricard USA
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Growing Hope Tour
AGENCY: MKTG INC
CLIENT: MSNBC
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AT&T Live Proud
AGENCY: 360 Agency
CLIENT: AT&T
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Target’s Skeletown Square
AGENCY: Elemento L2
CLIENT: Target
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| Best Multidiscipline Campaign |
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The Crew
AGENCY: Ubisoft
CLIENT: The Crew
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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McDonald’s GOL!
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s Corporation
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Breathe Right: The Bedtime Stakes
AGENCY: GREY Global Group / New York
CLIENT: Breathe Right Nasal Strips
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| Best New Product Launch |
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Live in Your Moment
AGENCY: Team Detroit LLC
CLIENT: Lincoln Motor Co.
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Verizon Alaska
AGENCY: Erwin Penland
CLIENT: Verizon
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Alcatraz
AGENCY: Legacy Marketing Partners
CLIENT: Dead Bolt Wine
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| New Cricket Wireless
AGENCY: PGW Experience
CLIENT: Cricket Wireless
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| Best Sampling or Trial Recruitment Campaign |
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illy issimo Espresso Bar Tour
AGENCY: Escalate
CLIENT: illy issimo
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Tic Tac Presents: The My Pack Tour
AGENCY: Legacy Marketing Partners
CLIENT: Tic Tac
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Share A Coke Tour 2014
AGENCY: Momentum Worldwide
CLIENT: Coca-Cola
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Live in Your Moment
AGENCY: Team Detroit LLC
CLIENT: Lincoln Motor Company
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| Best Sports Sponsorship or Tie-In |
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Barclays Ink Master
AGENCY: spike tv
CLIENT: Barclays Ink Master
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NFL Honors Award Show and “Super Bowl Saturday Night”
AGENCY: XFINITY from Comcast
CLIENT: XFINITY
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RISE: The Ad Inspired By A Tweet
AGENCY: Liberty Mutual Insurance
CLIENT: Liberty Mutual Insurance
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FIFA WorldCup Trophy Tour
AGENCY: iginition
CLIENT: Coca-Cola
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| Best Use of Content Marketing |
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NASCAR with Dad
AGENCY: NASCAR
CLIENT: NASCAR
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Mikehacks
AGENCY: Trisect
CLIENT: Mike’s Hard
Lemonade
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Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles
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The Dress Normal Project
AGENCY: A Squared Group
CLIENT: Gap
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| Best Use of Event or Experiential Marketing (Five Venues or Less) |
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APAC International Music Summit After Party
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Google
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JetBlue Mint Room
AGENCY: Allied Experiential and Mullen Advertising
CLIENT: JetBlue
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Northpole Communication Station
AGENCY: Kicking Cow Promotions
CLIENT: Northpole Communication Station
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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| Best Use of Event or Experiential Marketing (Five Venues or Less) |
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APAC International Music Summit After Party
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Google
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JetBlue Mint Room
AGENCY: Allied Experiential and Mullen Advertising
CLIENT: JetBlue
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The Northpole Communication Station
AGENCY: Kicking Cow Promotions
CLIENT: Northpole Communication Station
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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| Best Use of Games, Contests, and Sweepstakes |
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NEC Challenge
AGENCY: National Fire Protection Association
CLIENT: necchallenge.org
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Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles
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Atari
AGENCY: Erwin Penland
CLIENT: Denny’s
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Kids vs. Pros
AGENCY: Catapult
CLIENT: Capri Sun
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The Crew & Xfinity Speed Challenge
AGENCY: Ubisoft
CLIENT: The Crew
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| Best Use of Influencer Marketing |
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Lovers Unite: We Put That $#!T On Everything
AGENCY: MSLGROUP
CLIENT: Frank’s RedHot
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Piper Moments
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Piper Heidsieck
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The Penfolds House
AGENCY: All Terrain
CLIENT: Penfolds Wine
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Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles
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| Best Use of Shopper Marketing |
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Helpful is Beautiful
AGENCY: Ace Hardware
CLIENT: The Paint Studio
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Get in the Mix with NE-YO: The Intel Experience
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Intel Corporation
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BMW i8 Pop-Up
AGENCY: SET Creativee
CLIENT: BMW
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Pantene Haircast
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Pantene
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| Best Use of Social/Viral Marketing in a Campaign |
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2014 Season of the #Whiff
AGENCY: Team Epic
CLIENT: Head & Shoulders
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#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
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Verizon #WhosGonnaWin
AGENCY: Wasserman
CLIENT:Verizon
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evian Bottle Service
AGENCY: United Entertainment Group
CLIENT: Evian
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| Best Use of Video |
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2014 Show Your Joe Campaign
AGENCY: FCB Chicago
CLIENT: Kmart/Joe Boxer
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Finders Keepers Sweepstakes
AGENCY: HelloWorld, Inc.
CLIENT: Trulia
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For the Love of Cheese
AGENCY: Upshot
CLIENT: Kraft Foods
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Call of Duty Takes Game Marketing to New Heights
AGENCY: PReturn Inc.
CLIENT: Call of Duty: Advanced Warfare
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| Best Vehicle-Based Campaign |
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Nike #RiskEverything
AGENCY: Nike
CLIENT: Jack Morton Worldwide- Singapore
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Drive 4 UR School
AGENCY: Ford
CLIENT: Team Detroit, Inc.
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2014 #YesToMovement Tour
AGENCY: C3 Agency
CLIENT: Yes To, Inc.
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Evolution Tour
AGENCY: Engine Shop
CLIENT: Mercedes-Benz
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