Special Reports

Hyper-Personalized, Two-Way Conversations at Scale

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?  This is…

Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

How to succeed with a privacy-first focus

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.