Simon Property Group this week kicks off a national teen tour dubbed Simon Dtour Live.
The premiere tour, which stops only at Simon Malls, will feature a variety of integrated sponsorships from brands such as Sprite, Nestlé, Mentos and Clearasil.
Sprite will sponsor live performances, including free concerts by artists Lil’ Mo and 3LW (3 Little Women), as well as a DJ mixing station where teens can try “scratching” their own music mix.
The tour also includes a Tune In/Tune Out talent competition for local high schools, an interactive surfing pavilion sponsored by Cool Water by Davidoff, a video game pavilion sponsored by Strength magazine, a basketball contest, Delia’s Henna Tattoo Station and swag bags, offering free samples from sponsors and retailers.
Simon Dtour Live will run through Oct. 26. Alloy Inc.-owned AMP, Boston, handles.
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