New Showtime subscribers will be rewarded with entertainment retailer FYE gift cards if they sign up prior to Britney Spears’ upcoming live concert.
A national sweeps will generate tune-in and one grand-prize winner will win front-row tickets to the Mar. 28 show, round-trip airfare and hotel accommodations. The sweeps will be promoted on Showtime and its multiplex channels, in blast e-mails, in FYE stores and at fye.com. New subscribers get a $25 gift card.
Locally, the network will tout the event with radio promotions in more than 20 markets, where consumers will have a chance to win Britney-themed gift packs as well as trips and tickets to the concert. Orbitz, Sonesta Hotels and Suites Coconut Grove will provide transportation and hotel accommodations to both the national sweeps and local radio promotion winners.
In turn, FYE will promote the Britney Spears concert with in-store posters, counter cards, shelf talkers and listening and viewing stations in store locations nationwide.
Cable, radio, direct mail and print ads support. New York City-based Civic Entertainment Group handles,
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