Novus Marketing Inc., Tarrytown, NY, has acquired DMAS Inc., Shelburne, VT. DMAS created and developed the Advanced Marketing Selectivity System, which is a statistical and data-manipulation software package for modeling. Terms of the deal were not disclosed.
Los Angeles-based clothing marketer GUESS?, Inc. will open its virtual retail store at http://www.guess.com today. The newly relaunched site reportedly kicks off a major Internet commerce initiative that will be rolled out in multiple phases over the next year.
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