The Sharper Image Corp. generated sales of $150 million during third quarter 2004,up from $124.9 million a year ago. Total catalog and direct sales were up 28%, to $48.8 million, while Internet sales rose 24%, to 21 million. Comparable store sales generated a 9% increase between quarters. The third quarter ended Oct. 31.
For the nine months ended Oct. 31, direct sales rose 32%, to $132.9 million, a rate matched by Internet sales, which also jumped 32%, to $67.7 million. Comparable store revenue was up 3%, and total revenue for the period was $448.1 million, up 25% from $359.9 million.
The company had previously announced plans to increase its catalog circulation by upward of 10%. Sharper Image sends out 85 million catalogs annually.
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