Search Results For: loyalty

New Generation Profile America List Co. has introduced an opt-in e-mail list of over 2 million Generation X and Y consumers. This double opt-in file also

Winn-Dixie Stores Inc. will launch a customer-loyalty program throughout its supermarket locations in Florida and southeastern Georgia. The Customer Reward

If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn’t miss much. Except for one teensy development that might

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the

Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development

1995 June: Mark Shapiro Then: The ceo’s discipline-neutral approach to marketing made independent Louis London the subject of PROMO’s first cover photo

Ann Arbor, MI-based Borders Group Inc. is on the front lines of the challenging book and music sales battle, with 360 domestic and 22 international brick-and-mortar

Norwalk, Va-based Trilegiant Loyalty Solutions has won the rights to all of Netcentives’ patents relating to online delivery of incentive programs. Netcentives,

Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum.

Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum.