Search Results For: loyalty

Dunkin’ Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

Lillian Vernon began her career when hardworking, would-be entrepreneurs with a good idea and a few bucks could start a catalog at home. Still, in 1951,

Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program

Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.

Pat Sullivan has been named new business manager for the Northeast region at Communications Corporation of America. With the addition of Sullivan, CCA

“Little Black Book,” created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents’ Award from the Chicago Association of Direct