Search Results For: loyalty

  • Agency Rankings 26-100

    2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

  • Coming of Age

    Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

  • CONFERENCE PROGRAM

    MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

  • Beary Successful

    Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

  • Premium Incentives: Better to Give

    Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

  • HOUSEHOLD repairs

    THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed

  • The Class Menagerie

    The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

  • Acquisitions

    MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South

  • Lillian Vernon Reports $9.1 Million Net Loss for Fiscal 2002

    A fourth-quarter sales boost failed to save Lillian Vernon Corp. from a $9.1 million net loss for its 2002 fiscal year. The Rye, NY catalog company reported

  • Vermont Teddy Bear Debuts New Gift Property

    Vermont Teddy Bear Co. has launched Pajamagram, a new gift delivery service. Elizabeth Robert, CEO of the Shelburne, VT-based direct marketer insisted