Search Results For: loyalty

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

I didn’t participate in the infamous Pampers Perks loyalty program, so I don’t have many negative things to say about it. That puts me in the opposite

Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

Impower has emerged from bankruptcy with a settlement to pay creditors one-third of what they were owed, and a plan to reach profitability in six months.

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

Fulfillment spending fell 15.0 percent to $3.2 billion in 2001, according to PROMO estimates based on industry sources. Experts blame lower consumer response