Search Results For: loyalty
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Vermont Teddy Bear to Expands Ads for Gift Services
The Vermont Teddy Bear Co. Inc. plans to expand radio advertising for its Pajamagram gift service, in fiscal 2003 following a successful April 2002 launch
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Wiedemann Resigns from Responsys
George Wiedemann has resigned from his position as CEO of e-mail direct marketing company Responsys Inc., and Thursday accepted the job as president and CEO of iDine Rewards Network Inc.
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Letters to the Editor
(Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force
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Direct Marketing | Print
Talbots Returns to TV, Debuts Men’s Catalog
After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image
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DIRECT Listline
Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers
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Harrah’s Names Loveman CEO
Harrah’s Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip
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Engagement
McTunes
RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate
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BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a
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Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists
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Engagement
Sparkle Country
It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t