Search Results For: loyalty
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Loose Cannon: No Shortcomings in Industry Shorthand
Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very
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Upromise Announces New College Savings Plan
Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December
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CoActive Wins Top PRO Award
CoActive Marketing Group and Safeway, Inc. were top winners at the PRO Awards last night at PROMO Expo. The Great Neck, NY-based agency and Pleasanton,
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Upromise Announces New College Savings Plan
Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December
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LA QUINTA REVAMPS REWARDS
La Quinta Corp., Dallas, launched a revamped version of its 15-year-old La Quinta Returns loyalty program, enabling members to redeem points and become
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Boo!
PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage
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Direct Marketing | Print
Personality Crisis
Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe
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Direct Marketing | Print
Getting Real Results
Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions
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Asian Delights
Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors
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Engagement
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult