Search Results For: loyalty

  • Direct Marketing | Print

    Lillian Vernon Launches Mastercard

    Cataloger Lillian Vernon has launched its first-ever branded credit card.

  • Mullen Named Borgata’s EVP of Marketing

    Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in

  • The World Over

    The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

  • Healthy Results

    Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

  • Data Driven ROI

    New Shooters at Harrah’s

    When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

  • SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST

    Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000

  • Letters to the Editor

    Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,

  • DRTV Will Generate Largest Volume of New Business: Draft

    DraftWorldwide CEO and founder Howard Draft recently talked with DIRECT about the state of the agency business and the role of various DM media in today’s

  • DIRECT Listline

    Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

  • Hollywood Magic

    Universal Studios Hollywood turned its loyalty program renewal efforts around through a combination of database design, creative testing and customer