Search Results For: loyalty
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SITE Unseen
Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional
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Engagement
Retailored to Fit
After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened
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Direct Marketing | Print
The Trouble With Points Programs
Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner
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Direct Marketing | Print
RUSSIAN RESPONSE
Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication
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Direct Marketing | Print
Nectar Feeds Sainsbury’s Segmentation Efforts
Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,
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Keep em flying!
Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of
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Toys R Us Breaks With UPromise
Loyalty marketing program UPromise lost one of its cornerstone members when Toys R Us let its contract run out last month. Two-year-old UPromise channels
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Direct Marketing | Print
Points of Light
This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.
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MCDONALD’S SLATES FIRST GAME SINCE 2001 SCANDAL
McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million
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Live from Gartner CRM Summit: Create and Kill Points Programs Often
Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not