Search Results For: loyalty
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eBay Tries Anything
EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee
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Engagement
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
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Albertsons to Expand Handheld Scanner Test
Grocer Albertsons will expand its eight-month-old test of handheld scanners to six Jewel-Osco stores in Chicago, reports The Chicago Sun-Times. Shoppers
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EBay Buys FairMarket
EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions
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Teen Trends Hurt Cosmetics Category
Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting
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eBay to Acquire Tech Firm FairMarket
eBay has signed an agreement to acquire auction technology firm FairMarket, Inc. for $4.5 million in cash. The two companies have worked together since
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Engagement
CVS Launches Sampling Co-op
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
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GNC Halts Customer Data Leak
General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members
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Ease of Use Drives Online Shopping: Jupiter
Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to
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News Briefs
MONSTER.COM: Maynard, MA, has hired Gillette veteran Carole Johnson as senior VP-marketing, overseeing advertising, promotions, sponsorships (including