Search Results For: loyalty
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Storm Shelter
Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in
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Valassis Wins Deal to Handle Kroger Direct Mail Programs
Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15.
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New Service Lets Shoppers Give to Charities
Consumers can now give back to the community by making purchases with their credit cards. Through a new loyalty program called Tricordia, cardholders
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Letters to the Editor
This is just another slippery slope that will further erode
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Short Cuts
Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship
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Live From MeritDirect Co-op: Deals and Incentives Pull Big, and Don’t Forget the Schlock
Offers, deals and incentives all help differentiate you from your competitors, according to Sandy Clark of Clark Consulting. The old methods still work
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Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms
Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products
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Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency
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Brands at the Crossroads
On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an