Search Results For: loyalty
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Live from the Motivation Show 2003: Salon Card Debuted by Regis
Salon and beauty care franchisor Regis Corp. has introduced a gift card that will be accepted in its nearly 10,000 salons. These include Master Cuts,
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Super 8 Treats MasterCard Customers
Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers
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Direct Marketing | Print
Scotts to Go Nationwide With Custom Mag in 2004
The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing
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Direct Marketing | Print
Jose Cuervo Seeks to Delay End of Summer
CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official
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Middle-Earth Bound
Coupon books are so Middle Ages. But Web-based loyalty programs, now that’s Middle-Earth. At least New Line Cinema thinks so. The studio’s home entertainment
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Engagement
Prize Inside!
Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins
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Narrowing the field
THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in
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Soup’s on for Campbell’s
For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off
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Direct Marketing | Print
The Not-So-New Media
Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to
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Engagement
Fair Exchange
SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive