Search Results For: loyalty
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Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing
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Saks Fifth Avenue Forms CRM Division
Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,
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Direct Marketing | Print
Bonding Click by Click
Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create
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Ebay Plans 2 Million Piece Mailing for Branded Credit Card
(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target
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Live from PROMO Expo: Washington Mutual Tops PRO Awards
ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards
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Ebay Plans Two Million Piece Mailing for Branded Credit Card
EBay and MBNA will drop a two million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target eBay users,
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BACK-END AND BELOW-THE-LINE SERVICES
COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers
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Direct Marketing | Print
Things for the Memories
The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from
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Radisson Tags $5.5 Million Campaign with Points Offer
Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier
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News Briefs
BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled