Search Results For: loyalty
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Direct Marketing | Print
Seven Strategies for Expanding Your Business
Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers. But finally, things
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Engagement
PROMO exclusive: By the Numbers
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
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Engagement
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
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Engagement
Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:
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Marketing Services
Baker Desiged Communications, Santa Monica, CA, appointed Matthew Kruchko director of branding and marketing. Freda Seals joined Franklin, TN-based Holliday
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P&G Increases Support for United Negro College Fund
Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G
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P&G Increases Support for United Negro College Fund
Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G
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Procter & Gamble Ties 20 Brands to Survivor
Procter & Gamble Co. will tie 20 of its brands to CBS’ Survivor in 2004, with product placement and content integration as well as ads. P&G’s media-buying
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Experian Acquires MetaReward
Experian Consumer Direct has acquired MetaReward, an Internet loyalty marketing firm, for an undisclosed sum. MetaReward offers programs to help Web publishers
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Delta Launches SkyMilesShopping.com for the Holidays
Delta announced this week the launch of an online shopping mall enabling SkyMiles members to earn miles for purchases at more than 100 brand-named stores