Search Results For: loyalty
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International Card to Acquire Neos Merchant Solutions
International Card Establishment Inc., a provider of electronic payment processing services, has signed a letter of intent to acquire Neos Merchant Solutions
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Data Driven ROI
Live from the Gartner CRM Summit: In A B2B2C Relationship, Everybody Needs Somebody
A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,
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Catalina Sells Card and Data-Entry Business
Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of
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Target to Drop “Smart Cards”
Target Corp. plans to phase out its “smart card” technology this summer due to limited shopper use less than three years after it was introduced. The
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Engagement
The Other Wal
It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in
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Lost Youth
Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate
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Loyalty’s Royalty
FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly
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V.I.P Treatment
CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in
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First and low down
The desperation is showing. Isn’t it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super
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Data Driven ROI
Executive Inn Group Has Tiers in Its Eyes
This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner