Search Results For: loyalty
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Target Practice
WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances
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Upward Bound
They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market
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Engagement
Samsung remaps The Matrix
How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that
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BeNow Names Two Executives
BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss
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Sony Launches Multi-Million Dollar Marketing Campaign
In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million
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Live From NEMOA: Point/Counterpoint on Affiliates
A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne
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Live From the DMI Co-Op: View from the Top is Cloudy
Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title
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Gillette to Buy Rembrandt Tooth Whitener
The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.
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Gillette to Buy Rembrandt Tooth Whitener
The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.
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Samsung Remaps The Matrix to Take Super Reggie
How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign