Search Results For: loyalty
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Live from Chicago: How to Time E-Mail
Smart postal mailers carefully their campaigns, taking both season and day of week into account. So should e-mailers, according to executives from UAL
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Short Cuts
Capture Resource, has completed its acquisition of Catalina Marketing Corp.’s Loyalty Card and Data Entry services, for an undisclosed sum. The Rocky
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Autobytel Closes iDriveonline Purchase
Autobytel Inc., the Internet-based car buying service, of has completed its purchase of iDriveonline Inc., a Houston-based provider of customer loyalty
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AutobyTel to Acquire iDriveonline.com
Autobytel Inc., the online car marketer, will acquire iDriveonline Inc., a provider of automotive customer loyalty and retention marketing programs. Terms
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News Briefs
DISCOVERY NETWORKS: has hired BBC Two Controller Jane Root as executive VP and general manager of the Discovery Channel in the U.S. She takes the spot
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Loose Cannon: Reflections During Passover and Easter
Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve
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Keeping the Faith
Although consumers retrenched in their buying behaviors in 2002, they began to spend more freely in 2003, and loyalty marketing revived slightly in response.
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Spending Reaches $288.3 Billion in 2003: PROMO Trends Report
Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO
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Clipping Path
Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer
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Spending Reaches $288.3 Billion in 2003: PROMO Trends Report
Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO