Search Results For: loyalty
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Engagement
Show Me the Money
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television
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Engagement
Retail Stores as Choice-Editors
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,
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Direct Marketing | Print
News briefs/directmag.com
4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,
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Direct Marketing | Print
Verizon Gets Personal With Business Customers
Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business
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Direct Marketing | Print
Make Data the Starting Point
Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy
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Data Driven ROI
HOMING IN
It doesn’t take a genius to figure out who a merchant’s best customers are: They’re the ones who shop most frequently and spend the most, of course.
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Capture Completes Catalina Division Acquisition
Capture Resource has completed its acquisition of the Loyalty Card and Data Entry services business from Catalina Marketing Corp. Terms were not disclosed.
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Live From Chicago: Draft, DDB Win Top Tempo Awards
Draft and DDB took home the top honors Wednesday night at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories
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Live From Chicago: Tim Kazurinsky Confesses
Most people know Tim Kazurinsky as a former cast member of Saturday Night Live. But what they might not know about the Chicago comedian and writer is
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Precision Response to Publish Twice-Yearly Magazine
Precision Response Corp., a provider of outsourced customer care services through its subsidiaries Access Direct and Hancock Information Group, has launched