Search Results For: loyalty

Points International Ltd. reported a net loss of $2.2 million on revenue of $2 million, compared with a loss of $1.3 million revenue of $1.5 million during

There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services. P.I.M.G.’s marketing …

MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …

Technology with applications for point-of-purchase teleservices promotions and transaction payments via cell phones has been developed for grocery and