Search Results For: loyalty

Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

Albertsons has promoted Paul Gannon to chief marketing officer for its 2,500-store supermarket and drugstore business. Gannon had been president-CEO of Shaw’s Supermarkets, which Albertsons bought in April. Gannon will oversee all marketing for …

Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at …

U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …

While this year’s tight election race may induce a bipartisan need for bicarbonate, this week the folks at CNN have been dishing up burgers, tuna melts and more at the CNN Convention Diner, located just a few steps outside the site of the Republican National Convention.

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

It’s hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often