Search Results For: loyalty
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Live from DMA Annual: Isle of Capri Casinos Picks Harte-Hanks Database
Isle of Capri Casinos Inc. has selected Harte-Hanks Inc. to assist with its IsleOne loyalty program. Terms of the agreement were not disclosed.
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Live From New Orleans: Cohorts to Launch Hispanic Product
Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including “Isabel” (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising and media).
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Direct Marketing | Print
Beyond Satisfaction
Keeping customers happy is just one element of a successful loyalty campaign
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Direct Marketing | Print
Healthcare DM Prognosis Looks Good
Brand building, retention are major goals in pharmaceuticals
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Alliance Data Systems to Acquire Epsilon Data Management
Alliance Data Systems will acquire Epsilon Data Management, Inc., a marketing, transaction, technology and analytic services firm. The total value of the transaction is approximately $300 million, and is expected to close during the fourth quarter of 2004.
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Toyota Giving Away Movie Tickets
Toyota Motor Sales USA, Inc. will give away a pair of movie tickets to customers spending $20 in parts or service at participating Toyota dealerships in its Take 2 Movie Ticket Giveaway, which runs through Oct. 31. The movie ticket giveaway is the …
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Short Cuts
Neil R. Austrian has been named as the interim chairman and chief executive at Office Depot Inc., following the resignation of Bruce Nelson as chairman and chief executive officer.
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Segmenting Seniors…Or Not?
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million
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Dialogue Gets Data Flowing
Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to
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Direct Marketing | Print
Watch That Expiration Date!
How to keep marketing strategies fresh and effective