Search Results For: loyalty

  • Engagement

    Citi Offers ‘ThankYou’ Program to Shoppers

    In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi’s new ThankYou Merchants program, consumers can earn bonus points—an average of five points per …

  • GNC Launches Dieting Promotion for Prizes

    General Nutrition Centers, Inc. has an ideal incentive to reward consumers who stick to their New Year’s resolution of losing weight—cash and prizes totaling $50,000. Beginning Jan. 1, dieters can visit participating GNC stores for an entry form to …

  • Eatery Generates Traffic With E-mail

    Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm based in Santa Ana, CA.

  • Engagement

    Running a Successful Recognition Program

    Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …

  • Letters to the Editor

    :
    Great column on Martha. However, although I am one of the women who maintains “solidarity” with her, the fact is that someone did lose scads of money — whoever bought the stock she unloaded before it tanked.

  • Direct Marketing | Print

    When to Send E-mail

    Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

  • Email

    When to Send E-mail

    Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

  • Engagement

    Shell Patrols for Holidays

    Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a …

  • A Winning Season

    LOOK WHAT’S HAPPENED to the promotion calendar: Guinness made St. Patrick’s Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores

  • Above the crowd?

    The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months