Search Results For: loyalty

  • Red Fish, Blue Fish

    But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

  • Part of the Whole

    Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

  • Partnering for Points

    Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

  • Federated Buys May for $11 Billion

    Federated Department Stores has agreed to buy May Department Stores Co. for $11 billion, creating the second largest department store company in the U.S. The combined companies will operate more than 1,600 stores in 49 states, Guam, Puerto Rico and the …

  • Engagement

    Regal In First Co-Credit Card Deal to Reward Moviegoers

    Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will …

  • CoolSavings Has Hot Year

    CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year. Net revenues for the …

  • Gay-Specific Marketing May Influence Brand Loyalty: Survey

    (Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

  • Engagement

    Best Western Offering NASCAR Fan Rates

    Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the …

  • Direct Marketing | Print

    Digitized Catalogs Do Double Duty

    Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

  • Waiting for the Rain

    Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a