Search Results For: loyalty

“You can’t win today’s race with yesterday’s car.” Formula One racing great Emerson Fittapaldi said it, and Monica Luechtefeld, executive vice president for strategy and development at Office Depot, repeated it in her keynote speech at the Chicago Association of Direct Marketing’s DM Days & Expo 2005.

Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far

Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers

The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

FedEx is looking to both operational and relationship touch points to drive customer loyalty. Operational touch points like phone conversations, online

Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite

A trade association in Pittsburgh is pushing Pennsylvania’s attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle’s discounts “unfair trade” Giant Eagle’s loyalty …