Search Results For: loyalty

After a 10-year run as the title sponsor of horse racing’s most prestigious event, the Triple Crown, Visa USA plans to put that deal to pasture and focus on one major race. Visa has entered into a five-year partnership with Churchill Downs Inc. to be …

ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life …

Limo rides, gourmet food, lots of bling bling: They’re all part of the high-roller persona. The challenge for casinos is finding the right enticements

You can’t win today’s race with yesterday’s car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president

Here’s a true story: A national retailer tested a multicity loyalty program aimed at some of its most valuable customers. For hitting specific spending

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?

(Direct Newsline)—The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement,” and John Costello, executive VP-merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get …

Retailers helped raise $23 million for the American Red Cross’ tsunami relief work, 5.5% of Americans’ $420 million total donation. Several retailers set up donation sites in-store, often matching shopper contributions (Jan. 19 P&I). Meanwhile, airlines …

BD’S MONGOLIAN BARBEQUE: has teamed up with Gift Card Solutions to implement bd’s gift cards at 27 corporate and franchise-owned restaurants. The gift cards are available in any amount up to $500 and are rechargeable. Consumers can purchase the gift …

Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.