Search Results For: loyalty

Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …

A multichannel, multiple-impression marketing approach—a seasonal marketing campaign, if you will–is far more effective than the traditional “one off” promotions that are conceived and executed in a vacuum. This is particularly true in complex environments such as when direct channels interact with brick-and-mortar retail, or in b-to-b

Citigroup has formed an alliance with Federated Department Stores Inc. to operate the retailer’s proprietary and co-branded Visa credit card businesses

Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …

Loews Cineplex Entertainment and Sports Illustrated for Kids are joining forces to offer a summer promotion in which kids can escape the heat and go to the movies for free. Shark Tale is one of the stars in the Free Summer Kids Film Series The Free …

Trump Entertainment Resorts has chosen WebLinc to redevelop its Trump Taj Mahal, Trump Plaza and Trump Marina Casino Web sites.

2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

Best Buy is testing oversize door hangers to promote its Reward Zone customer loyalty program. A 500,000-piece trial began in April in Minneapolis (the

When direct marketers began to use the Web, a question emerged: Who’s responsible for it? Was it a technology project? Some companies came to that mistaken

Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation